Generic outbound
- Bulk lists with weak qualification
- Generic templates at scale
- Fully automated with no review
- Volume over relevance
- CSV leads your team still has to chase
AI-assisted ABM outreach partner
Outbound built around accounts, not lists.
We help B2B software and tech companies start qualified conversations with the right decision-makers — through AI-assisted, human-led account-based outreach.
ICP-targetedPersonalisedQualified
01 / The shift
Mass outbound is getting louder. It converts less.
Most agencies buy lists, blast templates, and call it growth. We do the opposite: fewer accounts, deeper research, sharper messaging, and a human in the loop where it actually affects the meeting.
August Vision
- Tiered accounts validated against ICP
- Messaging built around account context
- AI for routine, humans for high-value work
- Relevance over volume
- Warm conversations instead of cold lists
02 / Approach
Targeted. Personalised. Qualified.
Three principles run through the whole motion — from the first ICP draft to the message a decision-maker actually receives.
Targeted
We start with your ICP, not a database. Each account is researched, scored, and tiered before a single message is drafted.
Personalised
AI accelerates research and structures insight at scale. For high-value accounts, positioning and copy are reviewed and refined by hand.
Qualified
Replies are filtered against ICP and quality criteria before handoff. Your team gets relevant conversations, not a backlog of cold leads.
03 / Services
The heavy routine behind outbound — handled.
So your team can focus on warm conversations, not manual research, enrichment, and chasing cold contacts.
⌁
Account-based research
Per-account discovery: business context, tech stack, hiring signals, recent news, role mapping, and decision-maker mapping.
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ICP & qualification
Clear ICP rules, scoring, tiering, and qualification gates before any meeting reaches your calendar.
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Market-specific outreach
Channel mix is chosen by market and persona: LinkedIn, email, and other channels only where appropriate.
✦
AI-assisted personalisation
AI helps collect context and draft faster. We do not ship generic messaging without review.
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Manual outreach for tier-one accounts
For top-tier accounts, we review the message logic, angle, tone, and personalisation by hand.
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First touchpoints & meetings
We run the top of funnel: from first touchpoint to a qualified conversation on your sales team’s calendar.
04 / Process
From ICP to qualified meeting — in five steps.
01
Discovery & ICP
We map your offer, market, current GTM motion, and ideal customer profile criteria.
02
Research
We collect account context, decision-makers, triggers, and signals. AI for speed, humans for nuance.
03
Messaging
Positioning and copy are built around real pains, priorities, and market signals.
04
Outreach
We launch sequences, monitor replies, and iterate channels and messaging.
05
Qualified handoff
Only relevant replies and conversations that pass agreed qualification criteria reach your team.
1:1Research depth on every tier-one account. No spray-and-pray.
100%High-value messaging is reviewed by a human before it ships.
0Generic campaigns. Every campaign is built around your offer, ICP, and market context.
05 / Who we work with
B2B software and tech teams with complex buyer journeys.
We are sharpest where the buying committee is technical, the deal cycle is long, and a generic message would die on contact.
SaaS & B2B software
Selling into product, engineering, revenue, or operations teams.
IT outsourcing & dev shops
Staff augmentation, custom development, and product engineering services.
DevTools & infrastructure
Targeting CTOs, VPs of Engineering, platform, and infrastructure leads.
Tech-enabled services
Sophisticated offers that need relevance, not mass spam.
06 / FAQ
Straight answers to common questions.
What makes you different from a typical lead-gen agency?
Most agencies optimise for volume: bigger lists, more sends, more hope. We optimise for relevance: per-account research, context-based messaging, human review for tier-one accounts, and qualification before sales handoff.
Do you deliver leads or meetings?
The goal is qualified conversations, not contact spreadsheets. Every reply is filtered against ICP, role, timing, and fit. If the company is not a match, we do not count it as a result.
How do you use AI?
AI accelerates research, summaries, signal detection, and first drafts. It does not replace human judgement: for high-value accounts, message logic, positioning, and copy are reviewed by hand.
How long until we see results?
Weeks 1–3 usually focus on ICP, research, messaging, and infrastructure. Meetings typically start landing in weeks 4–8. By months 2–3 you should have a realistic read on cost per qualified meeting and conversion to opportunity.
Are you GDPR-compliant?
We operate within the EU privacy framework and build B2B outreach around legitimate interest, opt-out, data minimisation, and communication only in a professional context. Our full privacy policy is available below.
What does the engagement model look like?
Usually a monthly retainer with a recommended three-month starting window. Pricing depends on markets, channels, account volume, and the depth of manual work required for tier-one accounts.
07 / Contact
Tell us about your business — we will come back with an initial ABM plan.
Share your offer, target market, and current sales motion. We reply within one business day and tell you honestly whether outbound is likely to be a fit.